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The "Talk. They Hear You." Underage Drinking Prevention National Media Campaign empowers parents and caregivers to talk with children early about alcohol and other drug use.  The campaign's goal is to provide parents and caregivers with the resources they need to address the issue of alcohol and other drugs with children under the age of 21.

Consequences of Underage Drinking and Substance Use

Rates of underage drinking and substance use in the United States are high. (See the latest statistics.) Underage drinking and other drug use can have severe consequences for children under 21, including the following:

  • Injury or death from accidents;

  • Poor school performance; and/or

  • Poor judgment and decision-making.

Alcohol and other drugs can also harm child brain development.

Visit to learn more about this campaign.

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